When the market slows down, selling or buying a home can feel daunting. However, choosing the right realtor during this time can make all the difference in securing a successful deal. Whether you’re looking to purchase a home in Winter Garden or sell one, Erica Diaz Team is here to help. With over 30 years of experience serving all of Central Florida, they are recognized as one of the highest-rated realtors in the state, according to the Orlando Business Journal and Zillow. Ready to get started? Review listings for free on our site, or call our office to see what’s about to hit the market before it’s listed!

Here’s how working with the right realtor can help maximize your success, even when the market is slow:

1. Price the Home Right

Pricing your home correctly is crucial in a slow market. While it might be tempting to aim high, setting a price that’s too lofty can leave your home sitting unsold for longer than you’d like. Instead, an accurate, competitive price is key to generating interest. Erica Diaz Team leverages comparable market analysis (CMA) to price your home in a way that attracts serious buyers while maximizing your return. Sometimes, pricing just below a psychological threshold (like $299,999 instead of $300,000) can trigger more interest from potential buyers.

Pro tip: If no offers come in quickly, consider adjusting the price early to maintain momentum in a competitive market​

2. Make a Great First Impression: Curb Appeal & Staging

First impressions matter, especially in a buyer’s market. Boost your home’s curb appeal by sprucing up your yard, painting the front door, and ensuring your home looks clean and welcoming from the outside. This is often what draws buyers in. Staging your home—whether professionally or with a DIY approach—can help potential buyers envision themselves living there. Decluttering and depersonalizing the space also make a huge difference.​

Want your listing to stand out even more? Maximize your home search work with one of our expert Winter Garden realtors and enjoy personalized advice tailored to your unique property.

3. Strategic Marketing and Exposure

In a slow market, marketing your home becomes even more important. Erica Diaz Team offers a range of marketing strategies, from professional photography and social media campaigns to paid advertising. Making sure as many potential buyers see your home as possible increases your chances of selling quickly. For sellers looking to expedite the process, consider flexible viewing times and offer added incentives, such as covering part of the closing costs.

4. Improve Curb Appeal

Curb appeal is critical to attracting buyers, especially in a slow market. Buyers often make snap judgments based on the exterior of a home, so it’s essential that your property looks inviting from the moment they see it. Simple upgrades like trimming the lawn, planting fresh flowers, painting the front door, and updating outdoor lighting can make a big difference. These minor enhancements give the home a fresh, well-maintained look, which can help it stand out among other listings.

If you want to take things a step further, consider pressure-washing your driveway, updating your mailbox, or adding a cozy outdoor seating area. These small touches may seem minor but can create a lasting impression on potential buyers.

5. Be Flexible with Negotiations

In a slower market, flexibility is key. Buyers may have more negotiating power, so be prepared to work with them on pricing, closing costs, or even move-in dates. Offering incentives, such as covering part of the buyer’s closing costs or including certain appliances in the sale, can make your home more appealing. Additionally, maintaining flexibility with showing times helps ensure more potential buyers can view your home.

Negotiating doesn’t mean giving away too much value; rather, it’s about making the deal mutually beneficial. With the help of a seasoned real estate team like Erica Diaz Team, you can negotiate confidently, knowing you’re making informed decisions based on current market conditions.

6. Use Professional Photography

In today’s digital age, most buyers begin searching online, meaning your home’s photos need to shine. High-quality, professional photography can significantly increase interest in your property. A well-lit, expertly staged home can grab attention and lead to more viewings. Erica Diaz Team always uses professional photos to highlight your home’s best features, ensuring it stands out from the competition.

7. Be Flexible with Showings

In a slow market, accommodating potential buyers’ schedules can significantly affect how quickly your home sells. Allowing flexible showing times—even outside of typical hours—ensures that more buyers can view your property, increasing the chances of securing an offer. Buyers might have varying schedules, so making your home available on weekends or evenings can help capture interest from those who might otherwise miss out.

Additionally, working closely with your realtor to adjust showing times on short notice can be a great strategy. The Erica Diaz Team works hard to ensure your property is shown to as many qualified buyers as possible, which can mean adapting to last-minute requests. This flexibility keeps your home top-of-mind for buyers and demonstrates your willingness to make the process smooth for potential buyers. This gesture can make all the difference in a competitive market.

By following these tips—working with the right realtor, pricing your home strategically, improving curb appeal, and staying flexible—you can sell your home quickly, even in a slow market. Call Erica Diaz Team today at (407) 904-2702 to discuss your specific real estate needs and take advantage of our expertise in the Central Florida market.